search engine optimization (seo)

What is SEO | Search Engine Optimization | SET

SEO (Search Engine Optimization) is about ranking your website in the search engine result pages. It sounds a little bit technical term, but it is not somehow. Even a non-tech person can learn it and do it effectively.

Search Engine Optimization is, as by name, optimizing your website according to search engine guidelines to rank it high and bring the target traffic.

What is Search Engine?

Basically search engine is an engine that consists of algorithms, on which we search something and it brings the result to us by considering the most relevant results using its algorithms.

Google is the biggest search engine with highest market share of about 70%. Some other popular search engines are BingYahooBaiduYandex, and DuckDuckGo.

Let’s talk a little bit about algorithms. Algorithms are the techniques that search engines use to rank the websites. Google has almost 200+ ranking factors.

Google, according to research, makes improvements every single day. Most of them are minor and some are major changes. Almost every search engine uses same factors with a little difference of weightage of factors importance.

SEO has a very broad scope. The demand for SEO is increasing with increase in the number of websites on the internet. Every web master wants to be on the top. SEO plays an important role in ranking the website and bringing the audience.

About 95-98% of the searchers go to first 3 websites in the search result. I think no one goes to the next page of the search result. So ranking is necessary for getting maximum traffic from the search engine.

Search Engine Optimization Basics

As I have told above that SEO is about optimizing your webpages according to the best guidelines suggested by Google.

SEO has three parts.

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

Let’s shortly discuss about these three parts of SEO.

On Page SEO

On page SEO involves optimizing the factors that are present on the page. It starts with Keyword Research. Then optimizing the page according to the keyword that you are going to target.

If you want learn complete SEO. You can read and download All in One SEO for Dummies 3rd Edition.

So here was an overview of Search Engine Optimization. I hope you enjoyed reading. You can share your thoughts in comments.

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