Keyword research is the first step in the checklist of SEO specialists. It is researching for the keywords that user type in the search engine to find the services/products that we are offering.
Keyword research is done by so many ways. There are plenty of tools which are very useful in keyword research. I’m going to tell you some of the tools and tips for keyword research.
First let’s talk about what keywords we should select. We should see the intent of user in the keyword. We might think that what people are going to type in while looking for our products/services.
There is intent of a user behind every keyword. Some users just want to get some knowledge about something others want to buy the product. There are some kinds of search queries (keywords) depending on the intent of users.
- Short Tail Keywords
- Long Tail Keywords
- Transactional Keywords
- Informational Keywords
Short Tail Keywords:
They are very broad intent keywords. Short tail keywords are basically consisting of 1-2 words. They have very general meaning. Intent for short tail keywords is not specific. They have very high search volume and high competition too. They are very hard to rank.
Long Tail Keywords:
They are specific intent keywords. Long Tail Keywords basically consist of 3-4 words. They have very specific meaning. The intent is easily understandable. They have comparatively low search volume and low competition too. They are a little bit easy to rank.
Transactional Keywords are very specific keywords. They are helpful for online business. Basically they contain queries like buy, price, affordable price, cheap, etc. These keywords have high conversion rate. Intent of the user is very clear.
Informational keywords are basically for finding information. They contain question queries like how, why, what, etc. User who just want to find information about something use these keywords. They are useful in making clients as when you provide them information they are going to buy that product from you.
While doing keywords research you must look on the following things regarded to the keywords.
The number of monthly searches keyword has. Obviously we are going to rank for keywords that have some searches. This is important to look for the searches of keyword for specific period of time. We also look at the trends of keywords. Trends help us to understand the ups and downs in the searches of keywords.
Competition is very important in keyword research. Competition is how many web pages are there against your keyword in the search result. As high competition keywords are difficult to rank. So we might consider the competition while choosing keywords.
Intent means what really user wants to see in the result of that keyword. What was in the mind of user while typing these keywords in the search engine? That will help to provide the right information to user.
Here is a bonus for you. I’m going to list of the best keyword research tools.
You can use these tools for keyword research. They will help you a lot. Tools just make the work easy. They are not solutions. So never completely rely on tools. You can also use Google suggestions in the search bar, people might search at the end of search result page, in the keyword research. They are also helpful in choosing keywords. They give us a better idea of keywords.
After keyword research, make a list of keywords. Choose one main keyword for the theme of page. Then list 4-5 LSI keywords to support the main keyword. Focus on main keywords that are important and highly related to your niche. Filter out other keywords from the list. You should consider keyword search volume and difficulty score to rank for that keyword.