Accelerated Mobile Pages (AMP) Complete Guide [2021]

Accelerated Mobile Pages (AMP) Complete Guide [2021]

As we have seen that mobile search is increased in the previous few years. Mobile is being used everywhere as it is easy to carry and use. 

Because of the high volume of mobile searches, Google launched a mobile-first indexing algorithm update. Google started ranking websites in the mobile SERPs that are more mobile-friendly.

So, in that stage those websites that were not mobile-friendly they rolled out by this update. Therefore web owners started making sites mobile-friendly by increasing the loading time and making every task easy for small screens.

What is AMP?

Then Google recently launched an AMP project. That’s main focus was to make web pages more interactive and easy-to-use for mobile users.

AMP stands for accelerated mobile pages. Accelerated mobile pages are just a more light form of a web page with faster loading time and less blocking elements. 

AMP is an open-source project that is specially optimized for mobile browsing and faster loading.

Is Accelerated Mobile Pages (AMP) a ranking factor?

Accelerated Mobile Pages (AMP) is a ranking signal

As the AMP project is developed by Google so it might be a ranking factor for mobile SERP. If you analyze the search results for mobile users, you will see that there would be AMP pages in the top 10 results.

PageSpeed is a ranking factor considered by Google. So, AMP’s main focus is to make web pages load faster on mobile devices. Therefore I would be a ranking factor.

According to Kissmetrics: A 1-second delay in web page loading can decrease conversions by almost 7 percent.

According to these points, accelerated mobile pages (AMP) is good for SEO as it decreases page load time which is a good thing to consider in SEO.

Should I use AMP for my website?

The answer is maybe or may not. Because it depends upon the users you are going to get. If your website is desktop-based, then you probably do not need to use it.

As AMP pages are only for mobile users. So, if your users are only from the desktop then you shouldn’t use AMP pages.

But if most of your traffic comes from mobile devices then you should not miss it. As it is considered as a ranking signal for mobile-first indexing.

How to use AMP on your website?

So, you can use AMP on your existing website but first, you should have to be clear about some points below.

  • There should be no JavaScript (JS) on your AMP page.
  • Maximum CSS should be 50 kilobytes (KB).
  • Media should be minimum.

You can learn about building an AMP page here.

Best AMP Plugins for WordPress

As AMP is an open-source project. So, it is compatible with all CMS. There are a few WordPress plugins that allow creating AMP pages for your website.

Official AMP Plugin

It is an official plugin from the AMP project. If you are a newbie in this field and don’t know much coding. Then you should use this plugin as it is the best WordPress plugin for accelerated mobile pages which is supported by the official AMP project team.

There are 3 template modes in this plugin for creating AMP pages.

Standard Mode

It is the best mode as uses a single theme for both AMP and non-AMP pages. It is best if you have all the plugins that are compatible with the AMP version. 

It makes the site AMP first as the same page is served as AMP to the mobile users.

Transitional Mode

This mode uses the same theme but serves different pages for AMP and non-AMP. If your theme or some plugins are not fully compatible with the AMP. Then this mode is perfect for you.

It gives mobile users a more optimized experience by maintaining the look of the website as non-AMP.

Reader Mode

This mode uses two different themes as one for AMP and the other for non-AMP. This mode should be used only if your non-AMP is totally incompatible with the AMP.

So, you can use any of these different modes depending upon the meeting criteria. I hope this plugin will give you full flexibility to build an AMP-compatible website.

So, if you are using WordPress and want to make your website AMP. Then you can use this official plugin. If you are unfamiliar with the installation process of the plugin. Then read this.

If you are running a store on Shopify. There are also tools available to make your store AMP. Some of them have a free version and others are paid. Check these here.

Ways to know if your website is AMP or not

There are two ways to check if your website is AMP or not. 

First is by searching in the browser. Just type ” /?amp ” after the URL of your site and search in Google.

Let’s say your website domain is Then type the following to check if your site has accelerated mobile pages (AMP) version or not.

If it opens up your site in the browser then your site is an AMP.

The second way is by using a tool. Many tools are used for checking AMP versions of a website. One is provided by the Google webmasters tool. Go here.

accelerated mobile pages (AMP) test

Just type in the URL of the website you want to test and see if your site is AMP valid or not.


S, this was a complete guide about accelerated mobile pages (AMP). If most of your traffic is coming from mobile then you should go for AMP as it is considered as a ranking signal in mobile search results.

If you have any queries about AMP then you can comment below.

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