HubSpot Marketing Software Review [2020]

HubSpot Marketing Software Review [2020]

HubSpot is a complete marketing solution for small businesses. It provides marketing, CMS, and sales services to  fully equip your business with the latest marketing tools.

Marketing Hub

The Marketing Hub is one of the best services provided by HubSpot. It includes all the marketing features that should be in the best marketing service.

The marketing service of HubSpot allows you the following features

  • Email Marketing
  • Forms
  • Content Management
  • Landing Pages
  • Live Chat
  • Facebook, Instagram, LinkedIn, and Google Ads
  • Traffic and Conversion Analytics
  • Marketing Automation
  • SEO Tools
  • Video Hosting and Management
  • Social Media Tools
  • Blog and Content Creation Tools
  • Analytics Dashboard
And there are 30 more additional features of HubSpot.

As you see the list of features is so long that it contains all the tools for CRM from basic to advance level.

Sales Hub

As it is a complete CRM solution with all the tools that a business need. So, there is a sale hub of HubSpot that allows you to grow your sales and increase the revenue by using these tools.

There is a list of features and tools of the Sales Hub:

  • Contact, deal, and task management
  • Email tracking/notifications
  • Email template and scheduling
  • Document sharing
  • Meeting scheduling
  • Gmail and Outlook integration
  • Live Chat
  • Quotes
  • Advanced CRM
  • Sales automation
  • eSignature
  • Predictive lead score
  • Email sequences
  • Small send times
  • Multiple deal pipelines
  • Customizable reports
And there are 35+ more features to fully help you increase and boost your sales.

This is a complete sales solution to accelerate sales and generate higher revenues. 


There is a premium content management software that allows you to build beautiful web pages that convert traffic into customers.

You can create blogs and content using HubSpot powerful tools. There is a tool for SEO and Content Strategy. You can provide live chat and secure your site with the security monitoring and threat detection tool.

It contains many other features that will allow you to create a full powerful website to convert traffic and generate leads.

HubSpot Integration

You can integrate HubSpot with almost every marketing tool that is available on the internet. There are more than thousand a integration options.

You can integrate it with all CMSs like WordPress, Joomla, Shopify, Spotify, Wix, etc. 

Integrate your all popular social media account to grow your brand and even you can run social media ads using HubSpot.

You can integrate all the marketing software like Mailchimp, Mailerlite, ConvertKit, etc. So, you can grow and build your mailing list by using these integrations and enhance your email marketing. 

Free Tools

There are some free tools provided by HubSpot. These tools include marketing and SEO tools.

There is a list of free tools provided by HubSpot.

Website Grader

Website Grader is a free tool that tests your website and provides a free report to improve your site. It gives grades to your website based on the performance of your site. It also provides tips to improve your site errors and mistakes. 

Website Grader free tool by hubspot

To get the score of your site. Just put the website URL and provide your email. Then click the button below. It will automatically send the report to your inbox. 

You can audit your website with this tool. It will show you many important points of your site that need to be improved.

Make My Persona

Make My Persona is also the best free tool that allows you to create your buyer persona.

It allows you to create the persona of your buyer that you can use for marketing and sales. Persona is the sketch of a person who is your business potential customer.

Persona is made based on the different characteristics of clients like age, location, interests, hobbies, lifestyle, income, jobs, etc.

Make My Persona tool by hubspot

So, using this tool you can build a persona of your buyer, and then your entire organization can use it. You can export the persona and give it to the marketing team to do the marketing based on your company persona. 

Email Signature Generator

Free Email Signature Generator tool is provided by HubSpot that allows you to build a professional email signature.

This is a beautiful tool with different free signature templates. You can just edit the premade templates and insert your information.

Free Email Signature Template Generator by HubSpot

So, with this visual email signature generator tool, you can easily design a beautiful and attractive email signature. You can use this signature in your email. You can embed it in your Gmail or any other email service. 

Blog Ideas Generator

Blog Ideas Generator is a free tool for generating blog post ideas. You can get weekly or even blog ideas for a year. 

It generates very attractive blog headlines based on your niche. 

HubSpot Blog Ideas Generator

You just have to type the keyword and then get started. You can also type one or more keywords at once. Basically, it provides 5 blog post ideas but you can get 250+ ideas by just filling their basic form. 

There is an option to download the ideas in the excel sheet to use it at your ease.  

There are some other free tools as well like Invoice Template Generator, Marketing Plan Generator, and Free Email Templates. You can check these on their website. 


Pricing is also important to know as after all, we are all doing this for money. So, they have reasonable pricings.

You can check their pricing at this. They have so many different plans regarding their different services and tools. 

They have a free plan also. You can signup for free and use their free features. Free plan comes up with many Marketing, CRM, Sales, and Service Tools that you can use to grow your business.

If you are just starting your business then I think their free account would be a perfect match for you to fulfill your business marketing needs without paying any costs. Then you can upgrade the account as your business grow.

HubSpot Account Process

You can create a HubSpot account for free without any credit card info. It is 100% free forever if you use them within free account limitations. 

The account process is very simple just go to their signup page. You can either signup using your Gmail account or with an email.

HubSpot CRM free account

Just provide your First Name, Last Name, and Email Address. Then it will send you a mail at your email with a verification link. So, go to your email inbox and click confirm your email to activate your account.

Then create a strong password for your account. Then select the industry, Company Name and Domain, No. of Employees, and answer some further questions.

That’s all your HubSpot free account is active now. You can go through the demo if you want or skip it


This was all about the HubSpot features, uses, tools, free tools, and process of account creation. I hope this HubSpot review will help you a lot. It is the best tool with so many premium features for free.

You can manage 1,00,000 contacts for free which is a big amount. So, I think you should try this if you run a small business. It will help a lot in generating sales, increasing revenues, capturing leads, converting customers, and building audiences. 

You can comment below on how this tool helped you. Ask your queries in the comment. 

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