Best Email Marketing Services to Use

Best Email Marketing Services to Use in 2020

Email Marketing is still the most effective marketing strategy used by all the companies in the world. There are dozens of companies offering email marketing services.  

Email Marketing is done by sending emails containing the product or service information of the company to the potential users by the use of an email marketing tool. It is very effective as most of the people check their emails daily.

Email Marketing is most personal as emails are sent directly to the customers/consumers inbox. So, this personalization results in a useful outcome. 

There are so many email marketing services available in the market. Some of them offer free plans for startups. All of them have their good points and features. So, I’m going to list some of the most used email marketing services.

best email marketing services

Mailchimp is the oldest and most popular email marketing service. They have good features for email marketing.

Mailchimp an email marketing service

Mailchimp is not just an email marketing tool but it is an all-in-one marketing platform for small businesses and bloggers.

Features

They have amazing features. 

  • Advanced Segmentation
  • A/B Testing Based on Multiple Varieties
  • Full Fledged Reporting
  • Custom Targeting and Branding
  • Beautifully Designed Templates
  • Website Builder
  • Forms and Landing Pages

You can create separate landing pages with a custom domain for events based marketing. There are all features that are required for marketing. 

They have 250+ app integrations options. You can connect all other tools easily with Mailchimp to enhance your email marketing.

You can easily integrate Mailchimp with any CMS and websites. Mailchimp has embed and popup forms to collect emails of your users from your site. 

Pricing

Mailchimp has multiple plans for small to large companies. So, you can select one that suits you best. You can change the plan later as your audience grows.

Free Plan
  • Up to 2,000 Contacts
  • 10,000 Emails Per Month
  • Marketing CRM
  • Free Mailchimp Domain
  • Mailchimp Logo
  • Automation
  • Forms and Landing Pages
Essentials

This plan starts at 9.99$ per month.

  • Everything in Free Plan
  • Up to 50,000 Contacts
  • 5,000,000 Emails Per Month
  • All Email Templates
  • Multistep Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support
Standard

This plan starts at 14.99$ per month.

  • Everything in Essentials
  • Up to 1,000,000 Contacts
  • 1.2M Emails Per Month
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content
Premium

This plan starts at 249.99$ per month

  • Everything in Standard
  • Up to 2,000,000 Contacts
  • 3M Emails Per Month
  • Advanced Segmentation
  • Multivariate Targeting
  • Comparative Reporting
  • Unlimited Seats and Role-Based Access
  • Phone Support

So, this was a complete detail about the Mailchimp email marketing service. Learn here how to create Mailchimp account.

Mailerlite is a new company in the field of email marketing services. This is getting so much popular because of its features and easy-to-use interface. 

Mailerlite an email marketing service

It has a very user-friendly dashboard. It has less pricing as compared to Mailchimp and other email marketing services.

It is very useful for new bloggers and businesses. They have many email marketing features.

Features

Mailerlite has also many premium email marketing features. They are less famous than Mailchimp but they have good tools and services.

Create Amazing Campaigns with Mailerlite

  • Drag and Drop Editor
  • Rich Text Editor
  • Custom HTML Editor
  • Newsletter Templates
  • E-commerce Campaigns

You can easily grow your audience with

  • Website Builder
  • Landing Pages
  • Pop-ups
  • Embed Forms
  • Subscriber Management

Deliver the right message with these features of Mailerlite

  • Email Automation
  • Interests Groups (Tagging)
  • Personalization
  • Segmentation
  • Promotion Pop-ups

There are campaign optimization features

  • A/B Split Testing
  • Deliver by Time Zone
  • Auto Resend
  • RSS Campaigns

Track your results with

  • Campaign reports
  • Surveys
  • Click maps
  • Opens by location

You can integrate Mailerlite with more than 100 apps to enhance your email marketing. It has a good comparison with Mailchimp.

Pricing

They have less pricing as compared to other tools. Mailerlite has a free plan and a premium plan. One good thing is that you have to pay according to the subscribers you have. You can upgrade your plan as your subscribers grow.

Free

The free plan has the following features that you can use

  • 1,000 Subscribers
  • 12,000 Emails Per Month
  • Mailerlite Logo
  • Landing Pages
  • Subscribe Forms (Pop-up and Embed)
  • Reports
  • Surveys
  • Free Website
  • Analytics

There are many other features also available in the free plan. Mailerlite has a good free plan with premium features. 

Premium

Its premium plans start at 10$ per month. You have to pay for subscribers. As your subscribers increase your price will increase. For 10,000 subscribers you have to pay 50$.

  • Everything in Free Plan
  • Live Chat Support
  • Newsletter Templates
  • Remove Mailerlite Logo
  • Custom Domains
  • Promotion Pop-ups
  • Auto Resend
  • Delivery by Time Zone
  • Click Maps
  • A/B Split Testing
  • Unlimited Domains
And many more.

So, there is every feature that anyone needs for email marketing. So, you should try this email marketing service. 

Learn about Mailerlite account creation. Here is a guide for integration with WordPress.

Mailmunch is a great email marketing service for companies lead generation and email marketing.

mailmunch an email marketing service

You can collect emails with Mailmunch templates and generate leads with personalized emails. It is also a great email marketing service.

Features

They are specially used for lead generation. They have good features for effective lead generation and email marketing

Lead Generation Forms and Pop-ups

  • Exit Popup
  • Embed Form
  • Topbar
  • Scrollbox
  • Fullscreen Cover
  • Sidebar Widget

Email Marketing

  • Broadcast to your Audience
  • Automate Emails
  • Drip Campaigns
  • Advanced Analytics
  • Responsive Templates
  • Drag and Drop Builder
  • Purpose Build Landing Pages
  • A/B Testing
  • Stock Free Images

Pricing

It has also a free plan for startups. Here are its pricing plans, you can choose one that fits your needs.

Lead Capturing
Email Marketing
Free

Mailmunch free plan comes with basic tools for lead capturing along with

  • Unlimited Emails
  • Forms and Popups
  • Mailmunch Branding

This email Marketing plan is good for the welcome email.

  • 1 Auto Responder
Essentials

Comes with essential tools to get more leads from your previous subscribers.

The price is 6.99$ per month.

  • Everything in Free
  • 10 Landing Pages
  • No Mailmunch Branding
  • Analytics / Reporting
  • Instant Email Notifications
  • Custom Domains

This plan starts with 500 subscribers. The price is 6.99$ per month.

  • Everything in Free
  • 10 Autoresponders
  • Email Broadcasts
  • Campaign Reports
  • High Deliverability
  • Custom Domains
Pro

In this plan of Mailmunch, you will get everything you expect from an email marketing service. You will get huge results very fast. 

Pricing starts at 13.99$ per month.

  • Everything in Essential
  • Unlimited Landing Pages
  • Unlimited Forms & Popups
  • Advanced Analytics
  • Premium Templates
  • Content Gate
  • Custom CSS
  • A/B Testing
  • Tracking Pixels
  • Custom Fonts
  • Search Engine Optimization

Pro plan for email marketing of Mailmunch starts with 1,000 subscribers. You can get more subscribers by paying the extra price.

The price starts at 13.99$ per month.

  • Everything in Essential
  • Unlimited Autoresponders
  • Premium Templates
  • Drip Campaigns
  • Drag-n-Drop Builder
  • Custom Fonts
  • File Attachments

There is a plan for agencies too. You can check it on their site. So, as you see Mailmunch is good for emails managing. For email marketing, they have high prices. So, you can use it to manage your subscribers list easily.

If you just want to generate leads by using beautiful forms and landing pages. Then you should try its free plan as they offer unlimited subscribers.

Sendinblue is a great service that contains all digital marketing tools in one place. All the tools you need for complete digital marketing are available in this service.

sendinblue an email marketing service

You can do email, marketing, SMS marketing, and lead generation with this. You should try this email marketing service.

Features

There are dozens of features of Sendinblue. There is a list

  • Email Marketing
  • SMS Marketing
  • Chat Bot
  • CRM
  • Marketing Automation
  • Transaction Email
  • Segmentation
  • Landing Pages
  • Sign up Forms
  • Facebook Ads
  • Retargeting
  • Open & Click-through Reports
  • Email Heat Map
  • A/B Testing
  • Real-time Statistics
  • Send Time Optimization

You can integrate its API with your tools or products easily. You can also integrate other apps with Sendinblue to make your marketing more effective and useful.

Pricing

They have multiple pricing plans like all other email marketing services. They also have a free plan for beginners. 

Free

The free plan is good for starting your email marketing with Sendinblue.

  • 300 Emails Per Day
  • Unlimited Contacts
Lite

This plan is good for new marketers. It starts at 20$ per month. Charges increase with the increase in emails you will send per month.

  • Everything in Free
  • Up to 100,000 emails
  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics
Premium

This plan is best for marketing professionals. It costs 65$ per month.

  • Everything in Lite+
  • Up to 1,000,000 emails
  • Marketing Automation
  • Facebook & Retargeting ads
  • Landing pages
  • Multi-user access
  • Telephone Support

They also have more a advanced plan for the enterprise. To get this you can get a quote based on your requirements.

If you are looking for the best solution for all your marketing plans. Then this will fulfill your needs. Sendinblue is not only an email marketing service but a complete digital marketing solution.

ConvertKit is mainly for email marketing. It is also one of the old and best email marketing service. 

convertkit an email marketing service

They have some good features of email marketing over other email marketing services. If you are just looking for an email marketing service then you should try it.

Features

ConvertKit has all features that are required for email marketing.

  • Email Templates
  • Email Designer
  • Segmentation
  • Email Scheduling
  • Automation
  • Stats on Every Email
  • A/B Testing
  • Landing Pages
  • Sign up Forms

You can integrate it with your favorite tools easily.

Pricing

It offers 3 pricing plans. Like all other email marketing services, they have a free plan for startup creators.

Free

ConvertKit has a free plan for building your audience with

  • Unlimited landing pages & forms
  • Unlimited traffic
  • Customizable domain
  • Send email broadcasts
  • Subscriber tagging
  • Manage 1,000 subscribers
Creator

This plan is for those whose business is growing. It costs 29$ per month. If you pay yearly, it will save you the cost of 2 months. They offer 14-day free trial.

This plan features are

  • Unlimited landing pages & forms
  • Unlimited traffic
  • Customizable domain
  • Send email broadcasts
  • Subscriber tagging
  • Manage 1,000 subscribers
  • Automated funnels & email sequences
  • Premium support
  • Integrations

If you buy this plan. You will also get free migration to switch from your current email marketing service. Their price increases with an increase in subscribers. 

Creator Pro

In this plan you will get everything in the creator plan plus

  • Facebook custom audiences
  • Deliverability reporting
  • Invite your team
  • Redirect links in email broadcasts
  • Subscriber engagement scoring
  • Newsletter referral system
  • Priority support

This plan also provides free migration support for switching from any other email marketing service. You can send unlimited emails with ConvertKit. So, try this one if you are running an e-commerce store and need to send emails daily to your subscribers.

AWeber is a powerful yet simple email marketing service for small businesses and bloggers. It has also reasonable prices.

aweber an email marketing service

AWeber is a good, simple, and easy-to-use email marketing service. It contains all features that anyone expects from email marketing tools. 

Features

These are the features of AWeber

  • Smart Designer
  • Landing Pages
  • Drag and Drop Email Creation
  • Free Template Library
  • Auto-Newsletters
  • Email Automations
  • Automate Tagging
  • Personalized Communications
  • Prebuild Reports
  • Important KPIs
  • A/B Split Testing
  • Mobile App for Reports in Your Hand
  • Subscriber Management
  • Sign up Forms
  • Segmentation And Targeting

If you already have a list of subscribers then they offer migration service. So, you can easily import the list. There is a quick integration process for connecting apps with your AWeber account.

AWeber has mobile apps for better email marketing. AWeber Atom app is used to create sign-up forms on your phone that will collect the subscriber’s list on-the-go. 

You can send design beautiful emails and send them quickly with the Curate app. And there is an app for stats in which you can see complete reports of your email campaigns on your mobile phone.

Pricing

AWeber has a Free and Pro pricing plan. Take a look at them here.

Free

The free plan is good for growing business email marketing. Its free plan contains all the features that are necessary for email marketing.

  • 500 Subscribers
  • 3,000 Emails Per Month
  • Email Templates
  • Drag and Drop Builder
  • Email Automation
  • Dynamic Content
  • Newsletters
  • Unlimited Landing Pages
  • Beautiful Landing Page Templates
  • Google Analytics And Facebook Pixels Tracking
  • Sign up Forms
  • Ecommerce Integration
  • Migration
  • 24/7 Live Phone, Chat, and Email Support
There will be AWeber branding in the free plan. They will show the logo in the emails, landing pages, and forms.
Pro

The Pro plan starts at 19$ per month. The features of the pro plan are:

  • Everything in Free
  • Email Split Testing
  • Behavioral Automation
  • Branding Click-tracking Links
  • Remove AWeber Branding
  • Custom Segments
  • Advanced Analytics
  • Sales Tracking
  • Cart abandonment / Purchase tagging

Their pricing increases with an increase in subscribers.

If you have a list of more than 25,000 subscribers than you can contact them and set the deal. So, you think this fits your email marketing needs then give it a try.

GetResponse is a complete marketing solution in one place. It is a perfect place for all marketing needs of a business.

getresponse an email marketing service

You can use this email marketing service to track conversions, leads, sales, and ROI. You can use this for increasing your website traffic.

Features

So, there is a list of features of the GetResponse email marketing service.

  • Email Marketing
  • Email Creator
  • Autoresponders
  • Email Analytics
  • List Management
  • Transactional Emails
  • Conversion Funnel
  • Sales Funnel
  • Lead Magnet Funnel
  • Landing Pages
  • Marketing Automation
  •  Webinars
  • CTA Button in Webinar
  • Poll and Surveys
  • Signup Forms
  • Paid Ads

So, this is a list of main features of GetResponse. If you think, you need these features then you can try this email marketing service.

Pricing

They don’t have a free plan like other email marketing services. But it offers 30 days free trial of every plan. 

Basic

The basic plan is good for sending emails and build an engaging audience base. The price starts at 15$ per month. Features of the basic plan are:

  • Email marketing
  • Autoresponders
  • Unlimited landing pages
  • Unlimited automation templates
  • Sales funnels (1 funnel)
  • Unlimited lead funnels
  • Facebook Ads
  • Sell e-products
Plus

Plus plan is perfect for generating leads, selling products, and increasing profits. The price starts at 49$ per month. Features of the plus plan are:

  • Everything in BASIC
  • Automation builder (5 workflows)
  • Webinars (max 100 attendees)
  • Contact scoring & tagging
  • Sales funnels (5 funnels)
  • Work together (3 users)
  • Webinar funnels (5 funnels)
Professional

If you want to optimize your results with the pro automation and integrations then a Professional plan is for you. The price starts at 99$ per month. Features of the professional plan are:

  • Everything in Plus
  • Unlimited automation builder
  • Paid webinars
  • Webinars (max 300 attendees)
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Work together (5 users)
  • On-demand webinars

All of these plans’ prices are based on 1,000 subscribers list. You can check the prices for custom subscribers at the site. There is a MAX plan with an advanced platform. If you want to buy it then contact them.

SendPulse is a multi-channel marketing automation tool. You can use it for email marketing, SMS marketing, and all other marketing options.

sendpusle an email marketing service

SendPulse is a good marketing service. They have good userbase and trustworthy reviews.

Features

As SendPulse is not only an email marketing service but they are used for SMS marketing too. So they have so many good features.

  • Convenient Email Editor
  • Email Automation
  • Web Push Notification
  • SMS Flows
  • Transactional Emails
  • Segmentation
  • Personalization
  • Subscription Forms
  • Stats
  • Monitoring
  • Campaign Analytics
  • Email Verifier
  • Facebook Chatbot
  • Telegram Chatbot
  • SMS Campaigns

You can integrate your account with hundreds of different apps and tools to optimize and enhance your marketing. Even you can monetize your website with web push notifications.

Pricing

SendPulse has different pricing plans for different marketing services like email marketing, SMS marketing, web push notifications, chatbot, and email verification. As we are talking about email marketing services so I’ll tell the pricing for email marketing only.

Just like other services, SendPulse has a free and paid plan. Paid plan pricing is based on the subscribers you have. Let’s look at them.

Free

In free plan, you will get

  • 500 Subscribers
  • 15,000 Emails Per Month
  • Email Templates
  • Subscribe Forms
  • A/B Testing
  • Retrieving Stats
  • Personalization
  • Segmentation
  • Drag and Drop Editor
  • HTML Editor
  • SMS/Push Autoresponder
  • SPF and DKIM
Paid

The paid pricing plan starts at 8$ per month for a monthly basis subscription. You will 500 subscribers. Upon an increase in subscribers list, the price will also increase. The features of the paid plan are

  • Everything in Free
  • Email Campaigns Without Any Limitations
  • Sender’s Address
  • Additional Reports
  • More Storage Volume For Files
  • Remove SendPulse Footer Logo
  • Dynamic Mailing List
  • Export Emails List

So, these are features in free and paid pricing plans. You can use this service for email marketing. As it has useful features.

Conclusion

So, this was a complete list of best email marketing service to use. This list is taken keeping in mind user reviews, pricing, features, and effectiveness. I hope, if you were looking for the best email marketing service for your business then you might have found it after reading this.

Comment below which one who is going to use. We would be happy to hear from you. So, choose one email marketing service for you from the above list. 

Leave a Reply

Scroll to Top